July 27, 2020 | Angie Helton | Northeast Media Associates

TD Beach to Beacon 10K Road Race Announces Starting Line Social Media Campaign

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CAPE ELIZABETH, Maine (July 26, 2020) –For the past 22 years, the painting of the Start Line on Route 77 in Cape Elizabeth has signaled the beginning of Race Week as thousands of runners and spectators gear up for the TD Beach to Beacon 10K Road Race. Given the cancellation of the 2020 race due to the ongoing pandemic, this longstanding tradition won’t be happening this year.

Instead, race organizers have announced what they hope will be a fun and unique way for the race community to come together, virtually, to celebrate this beloved event.

Through its first-ever “Start at Home” social media campaign, the TD Beach to Beacon 10K invites individuals and families to create their own “start line” or other TD Beach to Beacon-related artwork using chalk, paints or whatever medium they choose, then take a photo and post it to the TD Beach to Beacon social media channels—Facebook, Instagram and Twitter — by August 1st, the date the race would have been held this year.

The TD Beach to Beacon 10K team will narrow the selections down to the three most creative entries and then let the community vote on the overall favorite. The photo with the most votes will be used as the cover images on the TD Beach to Beacon’s social channels for a week during August and posted on the race website. (Please see below for more details on the “Start at Home” campaign).

Race organizers are planning additional events including the launch of a video celebrating the race on August 1st (race day) along with other activities on social media during what would have been Race Week, beginning July 26 and throughout the month of August to keep runners, volunteers and the community engaged and connected.

For more information visit https://www.beach2beacon.org/.
The anticipated date of the 2021 TD Beach to Beacon 10K is August 7, 2021.

Media Contact: Angie Helton, Northeast Media Associates at angie@nemediaassociates.com or 207.653.0365


“Start at Home” Details

Pictures should only be posted by those who are over 18, but families are welcome to create their start lines together. Individuals will not be compensated for their pictures, and no prizes are being awarded as part of this campaign. By posting their pictures, individuals are agreeing that the TD Beach to Beacon 10K can use the picture(s), including any images of people that they contain, on its social media pages, and the community favorite as the cover images for its social media channels for a week in August. This campaign is not sponsored, endorsed, administered by, or associated with Facebook, Instagram, or Twitter. And, of course, all posts should comply with the rules of the social media site on which they are posted.

About the TD Beach to Beacon 10K

The TD Beach to Beacon 10K draws runners from New England and throughout the world to picturesque Cape Elizabeth. The race begins on Route 77 near the Crescent Beach State Park entrance, winds along tree-lined streets and past breathtaking ocean vistas and ends in Fort Williams Park at historic Portland Head Light, the most photographed lighthouse in the world.

In 2019, the 22nd running of the TD Beach to Beacon 10K included 6,417 finishers from nine countries, 42 states, and almost 260 Maine cities and towns.

More than $90,000 in prize money is awarded to the top finishers and place winners in various categories for men and women, and a separate $30,000 donation is provided to a designated beneficiary each year by the TD Charitable Foundation, the charitable giving arm of TD Bank, America’s Most Convenient Bank®.

For additional information about the race, visit b2bstaging.wpengine.com, and find the TD Beach to Beacon 10K on Facebook, Twitter and Instagram.

About the TD Charitable Foundation

The TD Charitable Foundation is the charitable giving arm of TD Bank, America’s Most Convenient Bank ®, one of the 10 largest commercial banking organizations in the United States. Since its inception in 2002, the Foundation has distributed over $199 million and more than 19,400 grants through donations to local nonprofits from Maine to Florida. More information on the TD Charitable Foundation, including the online grant application, is available at TDBank.com.

About TD Bank, America’s Most Convenient Bank ®

TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9 million customers with a full range of retail, small business and commercial banking products and services at more than 1,200 convenient locations


throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In management services through TD Wealth ®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of the Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.